In-company Training

The PPA Digital Diploma is also available as an in-company course which offers the following extra benefits:

• Tailored to meet your specific needs - the content of the training programme will meet your most immediate challenges and opportunities
• Allows openness of information exchange - some companies are understandably hesitant to share information in a public forum even though this can benefit the delegates' learning. This is less of an issue when running in-house programmes
• Explains benefits and success factors of digital marketing to non-specialists - marketers and technology staff without a background in digital will be enthused by the benefits of digital marketing and the diploma will encourage them to make better use of digital techniques within their existing campaigns
• Encourages knowledge sharing within the organisation - staff from different areas of the business have time to share learning through interactive sessions and activities facilitated by the trainer
• Action-oriented - delegates will be encouraged to note individual learning and follow-up actions which can be monitored through performance appraisal
• More cost effective than open training courses - in-company training works out at a lower cost per delegate for training and saves on travel and accommodation costs