Learning Outcomes

Setting clear learning objectives is paramount in delivering effective training. The PPA Digital Diploma will prompt delegates to consider the following four areas in detail:

• Process - Enhance the e-marketing planning and improvement process
• Measures - Identify suitable metrics for improving performance.
• Tools - Select the appropriate techniques and tools for digital marketing
• Actions - Take appropriate actions, based on tracking results of e-marketing activities, to create a closed-loop approach to improving marketing