Integrated Learning

E-consultancy's extensive experience of delivering training has shown that an integrated training programme works far more effectively than a one-off workshop session. Attendance at E-consultancy's seminars, combined with distance learning modules available on the website and having the time to explore the extensive list of further reading resources, will allow delegates to benefit from the key elements of our learning process:

• Global best practice - we incorporate concepts from a range of e-marketing commentators and best practice is illustrated from examples of in-sector and out-of-sector companies
• Do make me think! - New thinking is prompted by relating best practice to current organisational practices to identify new ways of working
• Practical - The training content gives practical insights about developing and executing plans and campaigns which can be applied as soon as the participants are back in the office to increase campaign response
• Applied- Example campaign plans, creative and metrics from your campaigns, will be used within the presentation and activities to illustrate best practice and areas of improvement
• Knowledge sharing - It is recognised that much good practice already exists within your company. The workshops are interactive and will facilitate sharing examples related by experienced staff
• Action-orientated-active learning - Each participant will be encouraged to develop a personal action plan

Assignment work encourages exploration over and above the classroom training days and consolidates learning, allowing delegates to see the practical application of what they've learnt.