Assignment one

Research and create a publishing project. Delegates will be expected to generate a rationale for the project, develop content, build the website/blog and develop an outline marketing plan for driving relevant traffic. (1000 words and accompanying detail)

Assignment two

Chose either an ailing digital title or a print title with no digital presence. Review the title and its environment and develop a plan to revitalise or launch its digital offering.(5000 words)

Assignment three

Delegates will be asked to reflect on what they have done for their publishing project, what they have learned and what they would do differently. This should be accompanied by the relevant evidence from weblogs, analytics, etc. This project will be presented to a assessment board who will be looking for a clear understanding of the theories and principles involved.