Day Three - Be Your Own publisher - Practical session to set up and market a website/blog, writing for the web
Nominated trainers
John Weir, digital consultant, Weir Media
Your website
Websites and blogs can come in a variety of formats.
- Choosing a URL
- Choosing descriptions and header tags
- The importance of keywords
- Site structure and how this affects user navigation
- Hosting options for your website
How to write for the web
What differences are there between writing for a blog/site and print and knowing who you're writing for
- The basics of usability and what role and relevance keywords play in search rankings
- Language and tone
- Ideal article lengths
- How to use images and graphics
- How to syndicate your content
Blogging
Setting up your blog and getting yourself noticed
- The basics of setting up a blog
- How to use the software and what opportunities/limitations does it have
- Registering and building a blog
- Adding the right core content
- How the most successful bloggers do it
- Enabling the blog to communicate with social media search engines
- Finding the right editorial/creative voice to make the blog a success
- Identifying the right subject matter to make the blog interesting
- Knowing your target audience
- How to make money from your blog
- Marketing your blog and getting visibility
- Navigation Issues - once in, you need to make sure a search engine can move around easily
Marketing
How to use linking and viral marketing to get your site noticed
- Developing a quality linking strategy with Google Page rank
- Using press releases and content syndication to drive users to your site
- Creating a sitemap to get search engines around your content
- Innovative marketing techniques
Measurement
Key objectives and measurement criteria for the task
We will work with you to help you start your blog and deal with any technical or logistical issues.