Day Six - Business Intelligence Seminar - How Social Media is Changing the Publishing Business.

Nominated trainers
Bernhard Warner, director, Custom Communications

Main Components Include:


  • The new media revolution of interaction and participation
  • Understanding the new tools of the trade (Blogs, Wikis, RSS, Social Networks, Podcasts, Mobile Publishing etc)
  • How social media is changing and shaping the business of public relations, marketing, advertising, internal communications and corporate communications
  • A three point plan for communication professionals to listen, learn and engage with the blogosphere
  • Best practice examples and case studies of blogs, podcasts, videopodcasts and social networks
  • Formulating a social media strategy for effective PR

How to Listen - Using an RSS Reader and Social Media Monitoring

In today's media world we are overloaded with information choices. RSS is a simple, functional way of identifying the news/information you care about online and having it delivered to you the moment it is published. This session will explain how to:

  • Choose the right RSS reader for you
  • Subscribe to RSS feeds and create a dynamic library of relevant information
  • Navigate social media search engines like Technorati and Blogpulse
  • Understand the new influencers (customers with a voice, the blog trade press, the A-listers)

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Latest Trends in 'Social Media'


  • A quick tour of virtual worlds and how they might be used for publishing
  • The explosion of niche social media sites

How to Create a Compelling Podcast and Video Podcast

Podcasts have quickly become one of the most popular social media tools employed by companies. They are easy to produce and companies still control the message, as podcasts are essentially just alternative forms of broadcasting.

This session provides a practical lesson in:

  • Choosing the right podcast recording equipment
  • Understanding how to use podcast editing and production software
  • Creating the right content for a podcast
  • Knowing how long your podcast should be
  • Choosing between "in-the-field" studio-style productions
  • Anticipating what your podcast audience will be interested in
  • Finding the right voice for your podcast
  • Publishing and marketing your podcast on iTunes and other podcast search/marketing sites

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