Day Nine - Review and Advice on Blog Development. More Techniques for Building Traffic
Nominated trainers
John Weir, digital consultant, Weir Media
Blog Progress (presentations from delegates)
Review of Progress of Blogs to Date and the Lessons Learnt
- Analysis of traffic, users, page impressions etc.
- Review of content strategies and the effectiveness of SEO campaigns
- Analysis of financial performance and how successful users have been in monetising their sites
- Presence on search engines and natural search rankings
- Forward objectives for the blog and what other opportunities exist
Review of Traffic Driving Strategies
- Pay per click advertising strategies
- The key players - Google, Yahoo etc
- The best tools and sources for choosing keywords
- Analysing content sources and link building
- RSS Submission Feeds
- Using Google News
- Inbound links and social networking
- Free advertising in print vehicles
Monetising
- Affiliate marketing
- Behavioural targeting
Analysis
- What do we know about our users - demographics, behaviour etc
- What content has worked best, and what should be changed
- Geographical breakdown
- Trend evaluation